SEO - On page & Off Page

The Difference Between On-Page and Off-Page SEO

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

The meaning of SEO (search engine optimization) is the process of making changes to your website design and content in order to help it appear in the search engines. By optimizing your website for the search engines, you can increase your visibility in the organic, or un-paid, search engine results.

What is On-Page SEO?

On-page SEO refers all the measures that can be taken directly within your website to improve its position in the search rankings. This includes those basic tactics listed above, but also takes into consideration things like overall content quality, page performance, and content structure.

Optimization of website:

  • Title tags
  • Meta tags
  • Meta Description
  • Meta keywords

Website content:

  • Keywords in text
  • Keywords in H1, H2,H3 tags
  • Hyperlinks
  • Image descriptions, image title tags, image alt text

Other :

  • Search Engine Friendly URL
  • Bread Crumbs
  • Internal links
  • Outbound links
  • Sitemap
  • W3 Code validation

What is Off-Page SEO?

Links to your website:

  • From Social Media
  • From other Websites
  • Business directory websites such as
  • Yellow Pages, Google, Business pages, etc.

Products & Service Reviews:

  • Google Reviews
  • Reviews from other sites such as Trip Advisor, LinkedIn, Facebook, Business Page etc.

Social Media:

  • Facebook,  LinkedIn,  Instagram, Twitter,  YouTube, etc.

Submission of website to Google, Bing, Yahoo, etc.

If you need help with your search engine optimization efforts, our company would be happy to lend a hand.  Contact us today to get started improving your SEO and expanding your reach on the search engines. Contact iWeb Tech Expert Pvt Ltd, as we are one of the topmost ranking website designers in Mumbai.